WHY YOUR BRAND NEEDS TO INVEST IN SOCIAL MEDIAMohsin Raza
- 92% of marketers say social media is important to their business
- 90% of marketers say social media efforts generated more exposure for their businesses
- more than 1/2 of marketers using social media for least 2 years report. it helped improve sales.
IT IS COST-EFFECTIVE
You can post as many updates as you want. Every single update is free to share. It’s a realistic option to combine with other marketing tactics for a comprehensive strategy.
IT PROVIDES AUTHENTICITY
Users know when they see an ad, someone is trying to sell them something. Through non-paid updates, brands can provide a genuine look into what defines the orgenization.
IT COMPLIMENTS ADVERTISING
Research shows 81 percent of consumers research a business on internet before buying while running ads, update your page with interesting, quality non-paid content.
IT FOSTERS YOUR CREATIVE VOICE
It’s a fantastic forum for exploring your brand’s voice and creativity.
IT PROVIDES A FORUM FOR CUSTOMER CARE
63% of users expect customer service via social media
90% of users contact brands directly via social media
More than 1/3 of people turn to social media to voice customer service concern
By posting at least one update a week, you show consumers you’re active
an engaged, and much more likely to provide the help they need.
IT BUILDS ENGAGED COMMUNITIES
Through regular updates users learn about your company. when a follower interacts, their social contacts see they endorsed your company. Over time engaged community builds on itself in ways ads simply can’t
IT HELPS SEARCH ENGINE OPTIMIZATION
Updating profiles regularly can help you show up in relevant search results.