THE BENEFITS OF HAVING GOOD PACKAGING DESIGNSania Zaheer
It raises brand visibility and customer interest.
Having creative brand packaging design gives your product what we call “shelf presence.” Great packaging is attractive and stands out from competitors, urging customers who pass by to pick your brand over theirs. Your packaging also communicates necessary information about the company: from brand message to contact information. By giving a great first impression, you ensure that your audience receives your brand message loud and clear.
It protects your product.
While the aesthetics of your brand’s packaging design should be a focal point, great functionality definitely counts too. It’s vitally important that customers receive well-packaged products, as products not packaged well are perceived as cheap and inferior, and worse, may turn into a customer service nightmare. Great product packaging should fulfil the basic requirement of protecting your product without sacrificing anything aesthetically.
It helps define your brand identity.
Good packaging should make clear what kind of brand you are. While packaging is responsible for your product’s first impression, it also needs to consistently reflect your brand’s identity. For example, if you’re an all-natural organics brand, your packaging should utilise earthy colours and eco-friendly packaging to stay in line with your brand identity. This consistency helps your brand be more memorable to the public.