Design
Did you know that 85% of shoppers consider color the most important factor of whether they are going to buy a product or not? And the logo is an integral part of that decision (plus it can increase the brand recognition up to 80%, which can help you rise above the competition. The first impression your brand, product, or...
“My designer quoted me $600 for a logo. Is this a fair price, or are they ripping me off?” “That's way too much. I can recommend someone who can do it for $50.” I've witnessed this kind of conversation many times. I've decided it's about time I talk about this heated topic here on my own...
As you build your company and website, you probably want to present something unique, something that is memorable about your company image. Many companies choose to create a logo to identify their brand and company. But often, creating an original logo when you are first starting out is too expensive. So here are 33 logo creation applications or services that...
ave you ever seen a big brand without a logo? No? That’s because there aren’t any. A logo has a major impact on how your customers will perceive your brand. So naturally, you want your logo to be outstanding. But how do you get there? Don’t fret! This handy guide will teach you everything you need to know to...
Your logo is a visual representation of everything your company stands for. Think of McDonald's golden arches or the Nike swoosh-these two impressive logos embody these companies well. But many companies still skimp on developing this key identity piece. Ideally, your company logo enhances potential customers and partners' crucial first impression of your business. A good logo can build loyalty between...
The importance of a great logo cannot be underestimated; it’s a sign of confidence and the most important symbol for customers to identify your business. But here’s something worth your attention: Not every logo gets noticed. The vanishing attention spans of consumers has made it difficult for brands to get attention with basic logo design. As a result, it’s...
Every business, especially startups, need a high-quality logo to best represent the attributes and the values of the company. To save money at the start, some startups simply design the logo themselves, or just copy and paste an image they found online.The problem with this solution - is that it doesn't stand out from the thousands of other competitors in...
A logo is a tool to help communicate a brand and represent a brand. When customers consider a brand, they usually associate it with a lifestyle it speaks to. And so, many new businesses failed as they do not build up an emotional association and representation of their brands. No matter what lifestyle a brand represents, it ought to be...
When you’re running a small business it can feel that things like your company logo are a low priority. However, it is actually really important for small businesses to think carefully about their logo; an effective design will help your business to make more of those all-important sales after all! We’ve already talked about why you should run away...
Experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials. However, they rarely explain the reasons behind this advice. Below are some of some of the benefits of a professionally designed logo and identity system: To look “bigger” and “established.” Home-printed business cards or cards printed with Microsoft clipart scream “small-time vendor” to...
