Search Engine Optimization

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Search engine optimization is the process of increasing the quality and quantity of website traffic, increasing visibility of a website or a web page to users of a web search engine.


White Hat SEO

White hat SEO practices strictly adhere to search engine guidelines. As such, they are less likely to be negatively impacted by search engine algorithm updates that occur 500-600 times.

Black Hat SEO

Black hat SEO employs practices that do NOT adhere to search engine guidelines and therefore carries the risk that your website and/or content will be demoted or banned.

Gray Hat SEO

Grey hat SEO falls somewhere in the middle. These practices are not specifically called out in the guidelines but should still be considered risky.

Negative Hat SEO

Negative SEO is the practice of implementing black or grey hat SEO techniques on someone else’s website with the intent of causing harm. Harming your competitors makes room.

On Page SEO

It focuses on your website and content. Its aim is to ensure search engines and searchers can easily find, use, and understand your content. On-page SEO primarily helps Google.

Off Page SEO

It centers on external ranking signals like backlinks and online (unlinked) mentions of your business and/or website. Assuming your content is relevant to a search query.

Search Engine Optimization with a creative Content

You might also hear the terms “on-page SEO” and “off-page SEO” in your travels. These refer to the subject of your optimization efforts and can employ any of the above white, grey and/or black hat SEO techniques.

This small business SEO blog shares free tips and advice including SEO and content marketing best practices, how-to’s, and examples for small business owners as well as IT and marketing managers who want to increase the visibility and profitability of their existing website.


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This small business SEO blog shares free tips and advice including SEO and content marketing best practices, how-to’s, and examples for small business owners as well as IT and marketing managers who want to increase the visibility and profitability of their existing website.

It’s the same with SEO. The white hat designation implies “good” SEO service providers and tactics. Black hat SEO suggests the exact opposite. In real life, there is a lot more grey, but that is how the labels originated. If you are shopping for SEO services, listen when providers are explaining their services to you. If you hear mention of the example black and grey hat tactics above, you’d be wise to continue your search.

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SEO

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic to increasing visibility.

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