The world is becoming ever more mobile, with people taking along their digital lives with them and always looking to be connected on the move. According to a recent study covering Indian mobile users by Octane Research (India Mobile Users Experience Monitor 2013), 64.2% of the respondents stated that their most preferred activity on their smartphones was checking email. That’s a huge number of people checking mailers from marketers but also where a problem arises. Simply put, different smartphones and mobile devices such as tablets and phablets all have different characteristics such as screen size, resolution and mail apps and these differences can create major problem when it comes to displaying your emails correctly.
