Five Reasons to Use Business CardsJamshed Khan
#1 They’re memorable
Research has demonstrated that images aid memory recall in the classroom. You can produce the same psychological effects when you present a business card with an image on it.
Are your current cards all text and no visuals? Try these options for infusing memorable images, such as:
- Your company logo
- A photograph of you, your storefront or your product
- An image that relates to your personal or company name
#2 They make your brand tangible
When you present your business card, keep in mind that the person accepting it doesn’t just read it. He or she “senses” it. The look, weight, texture and dimensions of the card also send a message to the recipient about your brand and its unique style. Raised print cards can convey a feeling of modern luxury. Thicker cards can lend an air of gravitas and experience.
Whatever message you want your card to give, know that its look and feel says just as much about your business as the words printed on it.
#3 They help you stand out
When you visit the “About” section of your company website, what do you see? Are there details on its history, products, annual sales figures or other aspects of your business?
All of these facts and more can be condensed and included on your business card. Whether it’s your mission statement or a bulleted list of your best-selling products, a mini “About” page on your business card lets recipients know what makes your company unique.
#4 They’re convenient
With business cards, you control the message: the look, content and branding are all at your discretion. Business cards are also small and light enough to go just about anywhere: They can be secured to a manual or a sales brochure, posted on a bulletin board or tucked into customer shipments.
#5 They’re multipurpose
With a little ingenuity, you can use your business cards to provide added value to your contacts. Print a coupon code on the back for new customers, or include a chart for calculating tips. Whether it’s a raffle ticket, punch card or conversion chart, get creative and choose an add-on that makes sense for your business.