It raises brand visibility and customer interest.Having creative brand packaging design gives your product what we call “shelf presence.” Great packaging is attractive and stands out from competitors, urging customers who pass by to pick your brand over theirs. Your packaging also communicates necessary information about the company: from brand message to contact information....
The design of your website is important because your users care about the design. Consciously or not, we respond to all scenes, and people are naturally attracted to good design. When it comes to designing your website, studies have repeatedly shown that users only evaluate your business on a visual basis, and often use...
In a technology-driven world, more companies are using brochures. Why? Brochures send the subtle message that your business is professional, reliable, and committed to quality. If you’re considering using brochures in your marketing plan, take notice of the following benefits as well. Brochures Are Easy to Distribute You can strategically place brochures in a wide variety...
In this day and age where digital technology and the Internet has influenced how we live and work, it is shocking to know that very few small business owners have a website. It is hard to believe that only 46% of small businesses have a website. This statistic is confounding when you realize people spend...
1 When is the right time?1.1 Set the target audience1.2 Staff brainstorming1.3 Keep the relevant bits1.4 Pursue simple solutions1.5 Mind the tagline1.6 Market placement1.6.1 Conclusion Our experience and elementary logic teach us that the logo is the guard of every brand. When a logo contains the essential elements of a business, and emits its core message to the target audience, that company is likely to...
What is the first thing you do when you want to find professionals?What is the first thing you do when you hear about some business?What do you do if you see someone’s social media account and you want to find more about them? Nowadays, with the increased access to technology and information, building the online presence...
Did you know that 85% of shoppers consider color the most important factor of whether they are going to buy a product or not? And the logo is an integral part of that decision (plus it can increase the brand recognition up to 80%, which can help you rise above the competition. The first impression your brand, product, or...
By definition a brochure is a small booklet containing information and images about a product or service. You may think that in today’s age of the internet and social media marketing that a brochure is a luxury you don’t need to invest in. But think again. When someone contacts you and asks for information...
“My designer quoted me $600 for a logo. Is this a fair price, or are they ripping me off?” “That's way too much. I can recommend someone who can do it for $50.” I've witnessed this kind of conversation many times. I've decided it's about time I talk about this heated topic here on my own...
The Ultimate Guide to Designing Your Company Brochure Brochure’s serve as a great snapshot of what you have to offer to potential clients. You may do most of your business and marketing online these days, but you’ll always find a time when you want to hand someone a printed brochure (like when you attend a trade...
