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The term business-to-consumer (B2C) refers to the process of selling products and services directly between consumers who are the end-users of its products or services.
Business to Consumer with a creative Concept
when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for the business if the business adopts the input. In the C2B model, a reverse auction or demand collection model, enables buyers to name or demand their own price, which is often binding, for a specific good or service. Inside of a consumer to business market the roles involved in the transaction must be established and the consumer must offer something of value to the business.