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Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when A business is sourcing materials for their production process for output.
B2B Marketing with a creative Concept
B2B is often contrasted with business-to-consumer (B2C). In B2B commerce, it is often the case that the parties to the relationship have comparable negotiating power, and even when they do not, each party typically involves professional staff and legal counsel in the negotiation of terms, whereas B2C is shaped to a far greater degree by economic implications of information asymmetry.