Monthly Archives - May 2018

Top 10 Benefits of Digital Marketing & Why Digital Marketing is a Must for Every Small Business

It may come as no surprise that the marketplace has become increasingly more digital as technology continues to evolve. The benefits of digital marketing are becoming more prevalent every day. More and more consumers are researching and buying products online. According to Forbes, 82% of consumers conduct research online. And, Tech Crunch reports that 79% of people shop online. So how do you reach these consumers? Here’s the answer: digital marketing. More and more small businesses are implementing digital marketing tactics to effectively [...]

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The Benefits of Static Websites

Building and maintaining websites is complicated. Really, really complicated. It wasn’t always this way. Websites were once made up of simple text files. If you needed to change something on one of these “static” websites, you changed a text file. Then came a desire to take editing out of the hands of “webmasters” (remember those?) and put that power into the hands of clients. Content management systems were born, using a database to store and serve content and providing the functionality [...]

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8 Benefits of Simple Logo Design

Brand design experts know there are a number of qualities that all effective logos have, and among those qualities is clarity. Those brand design professionals also know that clarity is accomplished, in large part, through design simplicity. Your logo is the face of your brand. As you build brand awareness with logo-accompanied experiences, consumers will begin to make valuable associations between your logo and your brand. A logo that is complicated in design can make it difficult for people to [...]

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Top Logo Design Trends to Follow in 2018

Consumers keep in mind hundreds of brand logos and you should try really hard if you want to stand out and create a memorable logotype which embodies a brand after all. As always, it’s important to know the latest tendencies in order to create something up-to-date and increasing the brand awareness at the same time. In this article, we’ll discuss the logo design trends that will prevail in 2018. What to consider before creating a logo If you’re reading this article even before [...]

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